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What's Your Why

Getting to the emotional reason behind your quit

Everyone who wants to quit has a main reason for doing so. This is your “Why,” and knowing yours is important as you begin a quit. In “What’s Your Why,” we gather some of these inspiring stories. Many themes are reoccurring—family, health, or starting fresh – and all are inspiring. Visit this page often for new stories, and start thinking of your own “Why” for quitting. 

Santa, make dad quit.

For long-time smoker Joe, his son was a crucial factor in his decision to quit.

“Santa, make dad quit.”

For long-time smoker Joe, his son was a crucial factor in his decision to quit...

I quit for Mackenzie.

Kelli talks about the moment she knew she had to quit.

“I quit for Mackensie”

Kelli talks about the moment she knew she had to quit...

I wanted to keep up with my boys.

When Gottam became a father, things had to change.

A weight’s been lifted.

When Carrie quit, her life transformed in unpredictable ways.

I quit in honor of a friend.

See why Christian quit smoking all at once.

Kissing my husband wasn’t the same.

Hear about how Linda gave up smoking for her whole family.

I wanted to run farther.

Adam discusses how exercise played a major role in his decision to quit.