What's Your Why: The Emotional Reason Behind Your Quit

Everyone who wants to quit has a main reason for doing so. This is your “Why,” and knowing yours is important as you begin a quit. In "What’s Your Why", we gather some of these inspiring stories. Visit this page often for new stories, and start thinking about your own “Why” for quitting.

“My son. Now, he hugs me again.”

Becoming a mom can be a powerful motivation when… Read more

“Santa, help my dad quit smoking.”

For longtime smoker Joe, his son was a crucial factor in his decision to quit. Joe’s son could have asked for anything. He wanted his dad’s health to be alright.

“To be a part of a new start.”

For many, going smoke free is the start of a new chapter… Read more

“A weight’s been lifted.”

When Carrie quit, her life transformed in surprising ways.

“I wanted to run farther.”

Adam discusses how exercise played a major role in his decision to quit.